The Product of the Year award is granted based on the opinions and thorough evaluations of Portuguese consumers. It recognises the brand’s continuous effort to offer high-quality, innovative products that meet the daily needs of families.
Product of the Year is the world’s oldest innovation recognition programme, currently active in over 40 countries. It stands out by celebrating creativity, functionality, and perceived quality, captured directly from consumers through in-depth research that measures user satisfaction and purchase intent. In this year’s edition, over 19,000 interviews were conducted, evaluating a wide variety of products across different segments, ensuring that only truly outstanding innovations are awarded.
The Amoos Naturally Soft range stood out with its 3-ply toilet paper and 40×40 napkins, both receiving the Product of the Year seal. The Naturally Soft line, featuring exclusive Natural Soft Fibre™ technology, is made from 100% virgin fibre without chemical bleaches, preserving the natural brown colour of the raw material. These products are manufactured efficiently, using less wood and incorporating a high percentage of renewable energy, while ensuring superior softness and specific thickness.
The Amoos Naturally Soft range includes consumer products such as toilet paper and napkins, awarded Product of the Year 2025, as well as professional-grade items like Jumbo toilet rolls, centre-pull rolls, and hand towels.
This recognition is highly relevant, as it acknowledges not only the excellence of Amoos products but also strengthens the brand’s position as a benchmark in innovation and quality within the tissue sector.
About Amoos
Amoos is the domestic and professional tissue paper brand of The Navigator Company, a European leader in uncoated printing and writing paper, and the second-largest tissue producer in the Iberian Peninsula. Known for its sustainable and high-performance solutions, Amoos combines quality, sustainability, and innovation to offer products that meet the needs and expectations of both customers and end consumers.
Navigator’s paper fibres come from renewable forests certified by FSC™, ensuring a sustainably managed supply chain. One of the company’s key differentiating factors is its strong commitment to reducing emissions, including a goal of reaching carbon neutrality by 2035, 15 years ahead of the European Union’s targets.
